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We support European success stories

Each great success has a unique story. Therefore supporting success stories requires a flexible approach. In Europe, many startup investors lack this flexibility. We are no such investors, hence the name. We are here to support those success stories with a tailored approach together with the top entrepreneurs who back us.

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Europe is great. The best place to live, work and play, with tremendous innovation potential. Yet, it is falling behind. In a world of eroding geopolitical stability that is a serious threat to our comfortable way of living. We want our children to grow up in the same free and prosperous environment as we did and for that Europe must remain an independent powerhouse and global innovation leader.

That is what motivates us. Weak support, rigid thinking and overregulation prohibit European innovation to translate into commercialisation, and pushes our boldest entrepreneurs to the US. We want to ensure the best founders and ideas flourish right here in Europe. Considering our massive talent pool, large market, strong industrial base and world-leading research, bridging the innovation gap with the US and China is not only necessary, it is the biggest business opportunity of our lifetimes.

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Copy of Copy of Copy of Copy of European success stories. You build them. We back them._ed

The traditional European way of investing is not cutting it. Flexibility in strategies, business models and deal structuring is needed to cross the chasm. Relentless support from successful entrepreneurs is needed to build-up an ecosystem that produces tech titans by standing on the shoulders of tech giants. This is exactly what the No Such Approach is about.

We are flexible in how we analyse opportunities, focusing on fundamentals, not checklists. We adapt deal structures and strategies to what works best for each business, no rigid playbooks, just what makes sense.

Our relentless support comes from our LP setup: 160+ seasoned entrepreneurs including top European founders from Booking, Adyen, Flow Traders and others are eager to think along. As former operators ourselves, we don’t hesitate to roll up our sleeves and get hands-on when needed.

Copy of Copy of Copy of Copy of Copy of European success stories. You build them. We back

Copy of Copy of Copy of Copy of Copy of Copy of European success stories. You build them.

Our mantra is more than a string of nice-sounding words. Being committed to our cause, to winning and to those we work with is a crucial element of the No Such Approach. We show it by:

limiting the number of companies per partner to the fingers on your hand
Investing with our own money - analyst to partner - in every deal we do
having LPs actively support each investment, not only passively via a fund
an almost limitless willingness to help you succeed

We believe we are not alone in this thinking: Europe’s most promising founders recognise the benefits of flexibility and relentless support. As do its most accomplished investing entrepreneurs. Our approach not only helps European innovation flourish, the best of our continent gravitate towards it.

Committed. To winning. Together.